ADVANCED ANALYTIC PLANS

ANALYTICS AND ADVANCED ANALYSIS

OC Search Pros is a marketing agency that not only achieves first page ranking for web sites, but also analyzes the results of the traffic coming to the web site and the habits of the visitors. The most important part about marketing a web site is understanding the traffic trends and the keywords people are typing into search engines and the sources of the traffic. Once the numbers are analyzed, we can create a set of basic statistics for which to judge all future campaigns.

Before starting a campaign, OC Search Pros will perform an analysis to understand how many people are ALREADY visiting the web site. Then, we can analyze the statistics a month or two months later to determine if there was an increase in traffic and, more importantly, where the increased traffic came from.

Then, we can make changes to increase traffic and convert more visitors to business.

If you are constantly changing your web site, it helps in a couple of ways:

  • Google loves to see updated content on a web site.

  • A simple change may be all it takes to convert more visitors to business.

  • Visitors will see a more dynamic site that is changing and may come back more frequently (especially if the web site has different specials or coupons).

OC Search Pros will work with you to analyze your web site and the results of any of your marketing campaigns. The following are packages we've developed to help you increase your business.

BASIC ANALYTICS

The basic analytics package includes the installation of Google Analytics to analyze the traffic coming to your site. The benefits of this software include:

  • Sophisticated Analytics:
    Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes

  • Easy to use:
    Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.

  • Scalable for any size site:
    Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.

  • Integrated with AdWords:
    If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.

  • Tracks all campaigns:
    If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.

  • Tracks all campaigns:
    Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source. The basic package includes setting up the software and automated monthly reports. Every quarter, OC Search Pros will send a summary of the statistics that you are receiving and a personal consultation to go over the results of the analysis. The summary will include recommendations that you can do to achieve better ranking in the search engines and design recommendations to obtain better conversion.

ADVANCED ANALYTICS

Our second analytics package includes the installation of Google Analytics, including automated monthly reports, and quarterly summaries. This package includes additional analysis of specific marketing campaigns that are driving people to the website. For instance, if your company is marketing a promotion every month and you want to track that particular campaign, we can set up the analytics to track each campaign separately. Examples of this include:

  • You have a promotion where you want to set up a separate web page and drive people from a print ad to that separate web page

  • You are spending money on pay per click advertising and you have a separate landing page for those campaigns and you want to track the results on that page

  • You have multiple online forms that visitors fill out for information (ie sales contact form, a sign up form, etc). We can track the conversions and/or set goals for the campaigns and track the effectiveness of the campaigns

  • Goal conversion for online purchases for ecommerce web sites.This package includes tracking for up to 2 campaigns per month and special reporting once per month on the effectiveness of the campaigns.

ADVANCED ANALYTICS WITH SEARCH ENGINE MARKETING

OC Search Pros specializes in obtaining first page ranking in search engines for web sites. By first analyzing the traffic coming to a web site and the client's target marketing, OC Search Pros will create an entire online marketing campaign around keyword marketing and analysis. The following are the steps that we will perform:

  • Set up Google Analytics and customize the software for your web site

  • Set up goal conversions to track all form submissions on the web site

  • Initial consultation on web site design and effectiveness of the web site's message to determine if the message on the site is reaching your target market

  • Develop 10-20-30-40 keyword phrases that will provide the best results in the search engine marketing

  • Submit the web site to the major search engines (Google, Yahoo, and MSN)

  • Create an XML sitemap for Google

  • Write custom articles for the web site to be submitted to over 600 directories

  • Create a ranking report with your web site and respective rankings on the search engines

  • ROI Analysis for Pay Per Click Advertising

  • GUARANTEED 1st PAGE PLACEMENT

  • Monthly reporting with search engine ranking AND web site traffic analysis

  • Quarterly reporting and review and recommendations for increased traffic