With the rapidly growing cost of Pay Per Click ads and the increase in click fraud rates, it is more important that your company is focusing your online marketing efforts on Search Engine Marketing. |
By gaining top 10 exposure in the organic listings, your company will benefit from greater traffic to your site, the elimination of fraudulent results from competitors clicking on your pay per click links, and more business. |
The following articles outline statistics from organic listings and proof of the problems with sponsored listings. |
Industry Click Fraud Rate Climbs To 16.6% For Fourth Quarter 2007
Click Forensics, Inc.
by Tanya Irwin
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Pay-Per-Click (PPC) fraud figures for fourth-quarter 2007 from the search advertising industry's leading independent click fraud reporting service--the Click Fraud Index.
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CLICK HERE to read |
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Click Through Rate of Google Search Results - Want to Know How Many Clicks The #1 Google Position Gets?
by Richard Hearne
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Well after some gentle persuasion of MySQL the AOL-data.tgz files have surrendered some interesting, if not wholly unexpected, information about the relative strengths of SERP positions.
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CLICK HERE to read |
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Study: Two-Thirds Of Searchers Click On First Results Page
Online Media Daily
by Wendy Davis
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An Increasingly Impatient Web Surfing Public is inclined to click on links that appear in the first page, and to promptly revise queries or change search engines when initial results are unsatisfactory.
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CLICK HERE to read |
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Pay-Per-Clicks Vs. Organic Listings
Blizzard Internet Marketing
by Erin Blank
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Do you ever wonder why your Google pay-per-click ads don’t do as well as your MSN pay-perclick ads? Or why your Google organic listings send more traffic than your Yahoo listings?
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CLICK HERE to read |
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Surfers Shun Search Engine Sponsored Links
Vnunet.com
by Robert Jaques
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Consumers are distrustful of search engine sponsored listings and click on such links fewer than twice in every 10 searches, new research has revealed.
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CLICK HERE to read |
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7 SEO Techniques That Google Smashed in 2007
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The SEO playbook changes fast. Really fast. Best practices shift on a monthly basis, and timehonoured methods can become obsolete and dangerous – literally overnight. Here are a few SEO staples that went out of style in 2007.
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CLICK HERE to read |
