 When a search engine indexes (or analyzes) your web site, it’s looking for specific keywords and phrases that explain your site and the message you’re trying to convey. You need to create a list of keywords you’re focusing on for your business. For instance, if you are a plumbing company in san diego, your keywords would include “san diego plumber”, “san diego plumbing” and probably outlying cities like “pacific beach plumber” and so on.
Search engine optimization is the process by which your web site includes all of your targeted keywords and phrases so a search engine will know what your web site is about. |
