Keyword Generator: https://adwords.google.com/select/KeywordToolExternal
This google tool is used to determine keywords. Using this tool you will be able to enter descriptive words or phrases and the tool will give you last months volume, cost per click for the 1-3 positions in google.
Website Grader: http://www.websitegrader.com/
Web Site Grader is a tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors It also provides some basic advice on how the website can be improved from a marketing perspective.
Fifteen Minute SEO Checklist: http://www.webconfs.com/15-minute-seo.php
Here is a checklist of the factors that affect your rankings with Google, MSN, Yahoo! and the other search engines. The list contains positive, negative and neutral factors because all of them exist. Most of the factors in the checklist apply mainly to Google and partially to MSN, Yahoo! and all the other search engines of lesser importance.
Backlink Checker: http://www.backlinkwatch.com/index.php
This is a great online tool to evaluate your inbound and outbound links. It will give you the pagerank of each url linked to you, the number of outbound links found. See Attachment F
SEO Studio: http://www.trendmx.com
The SEO Studio software is a powerful tool that has the following functionality:
Keyword analyzer – determines keyword frequency for each page.
Top 10 Spy – reviews competitors websites against yours for SEO
Ranking report across ANY search engine for you & your competition
Directory and search engine submission
Google Analytics: http://www.google.com/analytics/
One of the most important tools you can integrate on your web site is an effective web site analytics software that will tell you how many visitors are coming to your web site, where they’re coming from, where they’re going, and where they’re leaving. Google analytics is one of the best analytical software products on the market.
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